Funny Goals 2017 Funny Sales Goals 2017

TGIBFCM! These are the days that all salespeople are looking forward to with anticipation and high expectations for their bottom line. Black Friday and Cyber Monday are the biggest (online) shopping days of the year, and a great opportunity to capitalize on the shopping frenzy that makes even otherwise money-savvy and frugal people hit the stores and start spending their hard-earned (and saved) money mercilessly. However, since there are literally millions of other appealing offers, it's a real challenge to catch your customers' eye and grab their attention, but luckily, it's not impossible.

Create Irresistible Offers

A surefire way to attract customers is to offer them something that they won't be able to resist. To do that, you need to spy on your competitors, figure out their deals, and outdo them. You can either offer more than they do for less money or offer premium packages or products for the regular price. Free coupons and various incentives usually have a great psychological impact as people are more likely to succumb to temptation and make impulse purchases if they get a good bargain. In other words, all these low prices and discounts actually mean that they will spend more money. One of the most popular incentives is free shipping, as even 9 out of 10 people say that it can make them shop online more often.

Leverage Limited-Time Offers and Scarcity

FOMO – fear of missing out is one of the most powerful psychological mechanisms, especially when it comes to sales. The anxiety that people feel when they're under the impression that everybody else but them is having a great time is amplified by the fact that their friends share photos of where they have been and what they have bought. Time-limited offers create a sense of urgency in your customers and prompt them to make a purchase. This trick is especially powerful if you use it on social media platforms. Scarcity is closely connected with the concept of social proof, and if you say, for example, that there only 5 items left, that will assure your customers that many other people have also bought that product which means that it's popular. Putting a countdown timer on your website is an excellent method for building excitement and anticipation among your audience.

Use Sales and Marketing Automation

First of all, sales and marketing automation should be your priority in general, but if you want your BFCM campaigns to run smoothly, you need to automate your efforts. Automation can help you deal with the shopping cart abandonment rate, a phenomenon that has been plaguing salespeople for quite some time. According to Baymard Institute, 69.2% shopping carts are abandoned, which means that only about 30% of people finalize their purchase. However, unlike brick and mortar stores which can't easily track customers who leave without buying anything, online stores have a plenty of options to re-engage indecisive customers and persuade them to make a purchase. A retargeting email, in which you remind the visitors about the products they viewed on your website and offer them incentives if they come back and complete their transaction, can be triggered when a customer leaves without making a purchase. Besides that, a retargeting pixel that follows visitors who abandoned their cart and shows them ads with your deal, can be used to lure them back.

Create Landing Pages for Every Deal

Landing pages are highly underestimated, as many stores just throw all their deals and offers on just one single page. This clutter can confuse shoppers and result in high cart abandonment rates. Your landing pages have to direct your audience towards a particular goal, which is in this case purchasing a particular product or service. If you put all your deals on the same landing page, your customers will be too distracted, which can delay their action. A good landing page has a clear message that customers understand and a very striking and precise call to action.

Be Mobile Friendly

The combined traffic from tablets and mobile devices amounted to 51.2% as opposed to 48.8% that comes from desktop devices. In other words, these days people are practically glued to their smartphones, which means that they switched a great number of their online activities to mobile devices. It goes without saying that if they can't perform an action via their smartphone, they will be frustrated. This is why your online shopping store has to be mobile friendly and allow your customers to browse through your products and make a purchase without having to use their computers. Otherwise, they will go to your competitor's mobile-optimized store and leave their money there.

Shawn Finder | CEO Autoklose

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Source: https://www.linkedin.com/pulse/5-tips-crushing-your-sales-goals-black-friday-cyber-monday-finder-